The Chinese Bathroom Market: "Marquis Competition"
Time： 2022-08-17 00:00
The current Chinese bathroom market is purely a situation of feudal lords competing for dominance, and there has not yet been a competitive system supported by regional factors. Major brand bathroom enterprises also have their own advantages. Although a small number of enterprises adopt the method of forming a local united front for heating, this trend is very unclear and the scale is also very small. It will not have any impact on the overall situation, and foreign bathroom companies in China are also fighting on their own because they are all international giants, so their own strength is not bad, and there is no need to form a unified alliance. Their competition in the high-end market is also very cruel because there is no shadow of Chinese companies in the high-end market, making it a venue for foreign bathroom companies to catch and fight against each other
However, as more and more bathroom companies are integrated into the domestic market, this large-scale competition will inevitably lead to some companies gradually disappearing from the market. After fierce competition, a group of truly powerful enterprises will survive, and then these powerful enterprises will adopt regional mergers and acquisitions to gradually acquire some small and medium-sized enterprises in the local area, forming a situation where several large enterprises dominate. That is to say, the number of enterprises in the entire market will be significantly reduced to a reasonable range in the end, and the planning of the market will be significantly improved. With the continuous progress of the market, the environment of the domestic bathroom industry will gradually improve.
So we can see the big picture from the small. Since this situation may occur in the region, it will also occur in provinces and even the whole country. Therefore, in the end, truly powerful brand enterprises can each share a large profit in the market. Perhaps from the current situation, it seems unlikely that this situation will occur, but by looking at the development status of other industries, we can predict that the emergence of this situation is an inevitable result. At that time, domestic brand bathroom enterprises will form a situation of the Southern Dynasty, in which various strong enterprises will compete fiercely, but their strength will almost be equivalent, forming a situation of mutual involvement.
In the bathroom market, the North Dynasty refers to external forces, which is very similar to the North Dynasty in history and also comes from competitors in foreign regions. The Northern Dynasty was not filled with a peaceful atmosphere, but we only saw the fierce battles between the two dynasties, while ignoring the struggles between various foreign enterprises in the Northern Dynasty. The current market situation is that South Korea is weak while North Korea is strong, but this situation will eventually end in the future. Who can end the era of confrontation between North and South Korea?
More news