Bathroom enterprises "bottom hunting" and opening stores against the market inject new vitality into the bathroom industry
Time： 2023-08-11 15:21
Recently, due to the aging of the offline business model, many bathroom stores have become vacant. At this time. Some small and medium-sized bathroom enterprises have begun to set up self-operated brand flagship stores, which can not only obtain better conditions for opening stores, but also avoid the rent pressure of stores. The establishment of these self-operated stores has become a "catfish effect", which has brought up the spirit of traditional bathroom stores, and has to change its business model to bring new vitality to the bathroom industry.
Sanitary ware companies open stores against the market
Since the beginning of this year, many bathroom brand stores have opened large-scale flagship stores in Beijing, in addition to working the store area, the store design and product display are also a lot more high-end. Corresponding to the brand's flagship store, with the birth of the brand's flagship store, the home furnishing store is also changing its original closed image and becoming more open and fashionable.
Why is there a large-scale store expansion, upgrading, and transformation in the adverse market? The person in charge of a number of bathroom brands said that in the peak season, the store stalls are in demand, and it takes a long time to queue up, and it is possible to wait for three or five years, and the store will also worry that too much decoration of the brand will affect the image and business. But now, when the general situation is not good, some brands will shrink, and the stores will also be adjusted, which just gives these companies the opportunity to expand.
Opening a store against the market has injected new vitality into the bathroom industry
For the store, after competition and elimination, the brand of the store against the market, whether it is products, services, management level and capital control ability is at least not bad, one party intends to take the store, the other party has a vacancy, the combination of the two sides is exactly what you and I want, hit it off.
"We support the store upgrade of high-quality brands, which are in line with the mid-to-high-end positioning of the store, can show more and better products to consumers, and can also attract more high-end customers, helping to build the business characteristics of the store." The person in charge of a store said.
For the expansion of some previously unknown bathroom brands, they dare to enter the market when they are against the market, which shows that these bathroom companies have considerable confidence in their own management, services and products. The choice to expand in hypermarkets is not only related to the development strategy of the brand, but also to enhance brand awareness and expand the market with the power of well-known stores. However, although it is relatively easy to enter the store at this time, the operating pressure and competitive pressure they face will also be relatively large.
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